You can now set a default tweet and override the full Twitter text. Update the Social Analytics code with the following and replace the hello world text with your message.

 AddShoppersTracking = {
 coupons: {
 twitter: {
 text: 'Hello world'

The short URL will be added after the text. Generally, the short URL will take up 22 characters, leaving you with a total of about 118 characters to work with.

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