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What's the point in setting a goal URL and value?

Last Updated: Aug 16, 2013 05:27PM EDT

In addition to tracking shares to actual orders on your checkout success page, you can also specify a URL like after someone fills out a contact form and assign it a dollar amount.

For example, if you’re a manufacturer with a product catalog but people can’t purchase from your website, you could say that every contact about your products is worth $20 and track your sharing ROI that way.

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