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What's the difference between View Through Orders and Click Through Orders?

Last Updated: Apr 08, 2014 05:17PM EDT

In your Social Retargeting and Facebook Retargeting reports, you'll see 2 different types of orders: Click Through and View Through. Here's the difference:

Click through orders: The customer saw your ad, clicked on it, and made a purchase.

View through orders: The customer saw your ad and came back to your store (without clicking the ad) to make a purchase later.


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